Zev Asch 7/13/18 Zev Asch 7/13/18

Marketing and the human genome

The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.

editor 7/19/16 editor 7/19/16

What's your story?

editor 5/31/16 editor 5/31/16

Connection vs. Intimacy

editor 5/18/16 editor 5/18/16

Marketing Fortunetelling

Zev Asch 9/15/15 Zev Asch 9/15/15

The art of the tease

editor 1/7/15 editor 1/7/15

2014 Email results are in

editor 12/4/14 editor 12/4/14

Unique selling proposition

editor 12/2/14 editor 12/2/14

The easy way out

editor 8/18/14 editor 8/18/14

Confession of a (former) numbers addict

editor 4/24/14 editor 4/24/14

The fallacy of likes and comments and their impact

editor 3/30/14 editor 3/30/14

Sales is dead. We're all marketers now.

editor 11/9/13 editor 11/9/13

Post-nominal initials begone

editor 11/9/13 editor 11/9/13

Brand Loyalty Reversed

editor 10/30/13 editor 10/30/13

Marketing frequency and the Silent Whistle

editor 10/25/13 editor 10/25/13

Marketing isn't perfume

editor 10/17/13 editor 10/17/13

Jellyfish vs. Salmon

editor 10/11/13 editor 10/11/13

To Brand or Not to Brand Part II

editor 10/9/13 editor 10/9/13

To Brand or Not to Brand Part I

editor 9/4/13 editor 9/4/13

Shana Tova (Happy New Year) and Customer Engagement

editor 8/15/13 editor 8/15/13