The easy way out

The easy way out is to not return the call. The easy way out is to delete the email.

The easy way out is to blame the sales rep.

The easy way out is to spam.

The easy way out is to say you're busy.

The easy way out is to ignore data.

The easy way out is to dismiss customer reviews.

The easy way out is to wait for problems to go away.

The easy way out is to take the easy way out.

"We are leaving the industrial economy and we are entering the connection economy" Seth Godin.

Business survival, and especially long term growth, can only happen by being "all-in".

Taking the easy way out is a deliberate choice that says "I'm out of here".