Zev Asch 7/13/18 Zev Asch 7/13/18

Marketing and the human genome

The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.

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The blame game

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What's love gotta to do with it?

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What's your cell number?

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The (lost) art of following up

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Small business. Small thinking

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The Costco Phenomenon

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The great news about bad service

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Attention to detail

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Average to awesome

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The Butterfly Effect

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A moral obligation

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It's always personal

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The easy way out

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Your call is very important to us.

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Unconditional Money Back Guarantee. Or is it?

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At 30,000 feet

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Who's interviewing who? What employers miss.

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Sprinklers and the art of branding.

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Excuse me Mr. Mayor but I'm pissed too.