To weather the impending storm, you must re-evaluate your company's marketing. Fast forward to a time when consumer resources will be strained, when decisions will be made based on price, and when every competitor is going to fight like hell to get a piece of the shrinking pie

The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.

One of the most frustrating aspects of working with small business owners is their lack of patience when it comes to marketing. 

I get it, the Internet is to blame; the deceptively easy tools we use to reach prospects and customers (social media, email, blog) create equally false expectations:  the digital equivalence of "If you build it they will come" is "if you post it or email it they will buy."