Marketing and the human genome
The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.
The Comedian's Principle:
Jerry Seinfeld said that he worked over a month in the first three minutes of his act. Every comedian knows that the first few minutes determine whether you will hold on to, or lose the audience.
How much time do you spend on your business?