Zev Asch 4/6/17 Zev Asch 4/6/17

The Comedian's Principle:

Jerry Seinfeld said that he worked over a month in the first three minutes of his act. Every comedian knows that the first few minutes determine whether you will hold on to, or lose the audience.

How much time do you spend on your business?

editor 10/30/13 editor 10/30/13

Marketing frequency and the Silent Whistle

editor 10/25/13 editor 10/25/13

Marketing isn't perfume

editor 10/17/13 editor 10/17/13

Jellyfish vs. Salmon

editor 10/11/13 editor 10/11/13

To Brand or Not to Brand Part II

editor 4/23/13 editor 4/23/13

Great news for business mentors. Bad news for small business owners.

editor 3/12/13 editor 3/12/13

Should small businesses use telemarketing?

editor 2/28/13 editor 2/28/13

Facebook "unfriending" trend. Should marketers worry?

editor 2/20/13 editor 2/20/13

Marketing, schmarketing...What's the fuss all about?

editor 2/17/13 editor 2/17/13

Can your business afford not to?