“How To Get The Most Out Of Marketing”
“Don’t be tempted by shiny marketing tips/hacks that promise to grow your business. Instead, look closely at what you have in place and start there!”
Are you frustrated by marketing? Are you tired of spending time and money on templated marketing solutions? Is your agency or in-house marketing making excuses and asking for more time and money?
With over four decades of experience, I can assure you that you’re not alone feeling this way. Small business owners are too busy to become marketing experts. But, here’s the GOOD news: You are missing critical, yet simple steps, that will grow your business!
You CAN take control of your marketing, increase customer retention, generate leads and grow. In this a small, easy-to-read (no jargon or academic concepts) digestible book I walk you through critically overlooked marketing essentials, give you no-nonsense street-smart advice, and share simple steps you that will immediately increase your the return on your marketing investment.
Simple steps with actionable plan at the end of each chapter:
What failing or stuck businesses have in common
The ONLY plan you should be writing
How to control your marketing budget
Why getting real ROI requires tangible & measurable results (not fluff or useless analytics)
How to achieve measurable growth and avoid roller-coaster sales cycles
The"Walk In Stupid Every Morning" cultural shift that will dramatically improve your business
“Three Engines of Growth,” and why they determine the fate of your business
Where is the most untapped sales potential in your business
***** Reviews*****
"It delivers on its title exactly as promised!"
"After reading this book I have now identified some key blindspots in my approach to marketing."
"He streamlines something complex into straightforward conversation. I say conversation because it is easy to read, and the recommended action steps are not... well, scary or overwhelming."
"This is a book written by a true expert who spent many years (as he states, "my entire career") in small business, and I found both his explanations and practical advice incredibly valuable. We always chase a return on marketing investment. This book delivers on all fronts."
"Zev’s approach to Marketing is simple and pragmatic. There are no magic recipes or “ace in the hole” tools. Just the use of empathy, differentiation, metrics, and standing behind your product or service. A fantastic read."